The purpose of business portfolio analysis is to

Multiple Choice

search for growth opportunities from among current and new markets as well as current and new products.

seek opportunities by finding the optimum balance between marketing efficiencies versus R&D$-$manufacturing efficiencies.

add or delete product line and brand extensions.

determine which strategic business unit or offering generates cash and which one requires cash to fund the organization's growth opportunities.

alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.