The purpose of the Fashion Channel case is to illustrate the development of market segmentation options,

using a combination of market and consumer data, financial analysis, and stakeholder inputs. This case

will demonstrate: $1)$ how quantitative analysis can be used to support a strategic marketing decision and

$2)$ the $$numbers$$ do not necessarily give the entire picture, but are tools to use as a part of an informed

decision$-$making process.