The purpose of the Market Analysis section of the Business Plan is to: a. Provide a more detailed description of your company, including the opportunity (aka market problem addressed) and your solution b. Describe your legal structure (e.g., sole proprietor, partnership, corporation) and introduce yourself and management team or advisors. c. Summarize your understanding of the economy, industry, your target market and related trends and developments. d. Detail your offerings and any market differentiators such as copyrights or patents.