The purpose of this activity is to explore the concept of branding and consistent messaging in recruitment. Job advertisements offer the organization the opportunity to showcase what the organization is about and why would a candidate choose your organization over another. Using various job search engines i.e. Workopolis, Indeed, select two job postings of similar oriented organizations (i.e. healthcare, oil and gas etc.). Then go to the companys websites and examine their stated human resources and employee development policies. Answer the following questions: 1) Can you tell anything from the job ads about the companies mission and values? If so, discuss what information the companies have shared