The purpose of this assignment is to analyze an annual Securities and Exchange Commission $($SEC$)$ report and perform research in order to evaluate the financial strength, efficiency, and effectiveness of an organization. Select a publicly traded company and submit to your instructor for approval.

I CHOOSE APPLE'S COMPAMY Find the company's $10-$k in the Securities and Exchange Commission's website $($SEC$.$gov$).$ Read and analyze the "Management Discussions and Analysis of Financial Condition and Results of Operations" and "Financial Statements and Supplementary Data" sections of your selected company's annual report $(10$k$).$ Other sources of information include the company's website or news publications. Based on the information in the company's financial statements, calculate one relevant ratio from each of the following five categories, providing a comparison $($trend$,$ cross$-$sectional, or industry comparative analysis$)$:

Liquidity

Asset management

Financial leverage

Profitability

Market value