The purpose of this assignment is to analyze how consumer buying behavior is affected by various influencers.

Continuing in the role of a marketing professional who has been tasked with using the study of consumer behavior to develop and effective marketing and communication strategy for a client, use "Group Influencers" chart for this.

Instructor feedback

1. Need to covering all the bases thoroughly. NEEDS to have 7-fifffftyyyyy worrrr ddddd count. You are studying image management (brand perception and positioning in the minds of consumers). Therefore, need to be very accurate and narrow description of the consumer market. In your case, I would say Appleas a brand is way, way too broad. Need to have to narrow it down significantly . If wish to stay with Apple, pick a very particular product and research who buys it.
2. This is a study on consumer behavior. Be very specific.
3. Three minimum scholarly resources. We want to apply what we are learning, and stay away from personal opinion or "what my aunt says" about marketing, etc.

Group Influencers Directions: Using your research and what you have learned about factors that influence consumer behavior, complete the chart below. For each key influencer, provide two or three specific examples of how they affect consumer buying behavior. Influencer Effects on Consumer Behavior Family Friends Co-Workers . . Fellow Shoppers . . Virtual Communities Marketing Media (for this entry, Links (insert below): provide three to five links to 1. specific marketing 2. media examples) 3 4.\f