The purpose of this assignment is to enhance your understanding of how a hospitality company may use social media in: 1. Raising brand awareness. 2. Influencing and facilitating purchasing decisions. 3. Creating loyalty. 4. Enhancing reputation. 5. Improving customer service. Step 1. Select a local hospitality business (No chain or franchise; Location: Tuscaloosa/ Northport only). Step 2. Assess the company's use of social media and incorporate your findings into a report with the following sections: Introduction: Provide an overview of the company and why social media is important to their business. Look at the industry they operate within as well as norms/standards for social media use in that industry. Overall summary of social media use: Briefly summarize the company's history with social media and current use of social media along with the overall strategic focus: raising brand awareness, influencing and facilitating purchase decisions, enhancing reputation, improving customer service, and/or creating loyalty. Social Media Tools: What tools are they using (e.g., Facebook, Twitter, Instagram, Pinterest, YouTube, etc.) and for what purpose? Provide examples. Assess the purpose and effectiveness of each example