The purpose of this assignment is to help you define a firm$$s competitive advantage and understand the opportunities for strategy at the functional level.

Read the case titled $$Trouble at McDonald's$$ on page $139$ of your Strategic Management textbook. Then complete a case note based on the following guidelines.

Your case note should be in the format of a two$-$page single$-$spaced Executive Summary on the case assigned. Use APA format to cite sources. You are required to cite the textbook and at least one outside source from an academic peer$-$reviewed article. Development of strategic alternatives gets easier with more up front research $($including both internal and external analysis$),$ so use research to guide your analysis.

There is no need for a title page. A reference page is required. The reference page does not count towards the page count. Use $1-$inch margins and $12-$point font. Page numbers and your last name should be in the upper right corner. It is best to place it in the header. $($e$.$g$.,$ LastName, Page $1).$

Review the Case Note Format below, the Case Note and Case Study Criteria and Guidelines page, and the Case Note and Case Study Rubric to ensure you approach the case correctly.

NOTE: Do not simply answer the questions at the end of the case.

Case Note Format

Your report should follow the format below in sentence$/$paragraph form using APA format to cite sources:

Case Note Format

Your report should follow the format below in sentence$/$paragraph form using APA format to cite sources:

Introduction of Firm

Overview of Firm Competitive Advantage

Problem$($s$)$ Statement $---$ TRY to keep this to one problem in one sentence!

Alternative Solutions $-$ Solutions$/$Opportunities $-$ For each alternative, we should ask how well it can solve the problem as stated in the single sentence.

Option $1$ Analysis

Pros

Cons

Option $2,$ Analysis

Pros

Cons

Add More Option Analyses as needed

Decision and Support $-$ The decision should support that it is the superior option of numerous viable alternatives.

Action Plan $-$ How and when will the decision be implemented?

References in APA format