The purpose of this assignment is to provide experience in the process of developing an integrated marketing communications plan for a product, service, or social cause/organization.

we are required to choose a recent product and the recent product we choose to use is Nike Go Flyease shoes. we are required to develop a comprehensive IMC campaign to be executed on UTech's campus with the brand stated. see question below

Questions

Target Audience (9 Marks)

1 General description of target audience. Students should then indicate how many categories this broad group will be divided. (Using Segmentation variables learnt in FOM to describe target audiences)

2.Profile of the primary target audience

3 Profile of the secondary target audience

4. Profile of the tertiary target audience