The purpose of this concept sketch is to identify potential biases in user-generated content posted online. As you learned in this module, most consumers do not post their opinions online. As a result, the opinions we observe may differ from the opinions of the overall population. The gure below presents the distribution of reviews based on unbiased opinions across all customers for a hypothetical product. The y-axis indicates the number of reviews. 1 a 5 Star Review Star Revlew Star Review REVIEW DISTRIBUTION CONCEPT SKETCH Using theories and concepts discussed in the lecture, please sketch the distribution of reviews you would expect for the following scenarios: SKETCH THE DISTRIBUTION OF REVIEWS: 1. Based on opinions we observe posted online 2. Based on opinions posted by experts 3. Based on opinions posted by individuals who bandwagon 4. Posted by those motivated by self-image