The purpose of this discussion is to provide a better understanding of how firms handle pressing issues, especially when human rights are involved.

Background Reading:

• Why Wendy's is Facing Campus Protests
• Protestors Challenge Wendy's
• Farmworkers Step Up Pressure on Investors

For extensive background about the Coalition of Immokalee Workers, see their website.

Imagine that your group is having a meeting with the CEO Todd Penegor of Wendy's, about the Fair Food Program. It is your job to advise the CEO about how to respond to this fair food program.

1. Provide the CEO with an overview of his current choices (at least three) to address the pressure to join the Fair Food Campaign (provide some background about the Immokalee Workers Campaign for Fair Food)
2. 
   
3. Select one course of action and provide at least three key arguments for why the CEO should make this decision.
4. 
   
5. In developing your persuasive arguments, it is important for you identify some of the key stakeholders, and identify the ones who will be aligned with your position.
6. 
   
7. Also draw from issues management and business and human rights research, to emphasize how important it is for Wendy's CEO to accept your recommendation. You might want to emphasize the role that institutional investors is playing in pressuring firms to address their human rights