The purpose of this project is to demonstrate your grasp of the concepts you have learned throughout the course and your ability to analyze the financial standings and history of a company. You should be comfortable with choosing a company and: Read and understand the five basic financial statements Read and understand the financial components of an Annual Report Know how to interpret and calculate key financial ratios Evaluate and form an opinion on the value of a company Evaluate and explain the risk/reward trade-off of investing in that company.