The purpose of this study was to examine the effectiveness of different types of marketing on consumer perspective. A randomized control group was used with outbound, emotional, and inbound marketing conditions. The effects on marketing type were assessed on consumer perspective by using a 10-question survey which was completed by the 60 program participants.

The data were screened as accurate with no missing data. Both the assessment of the underlying assumption of homogeneity of variance and normality were met. All the conditions are right-skewed. All departures are less than 3.29 and are insignificant. All three conditions produced significantly platykurtic distributions.

The means, mean ranks, and standard deviation related to customer perspective across the conditions were: (1) outbound condition (M= 5.3000, Mrank= 29.13, SD= 2.536); (2) emotional condition (M =5.5500, Mrank = 31.18, SD = 2.394), (3) inbound condition (M = 5.5500, Mrank= 31.20, SD =2.394).

The participants were tested for significant differences in customer perspective improvement across the conditions (outbound marketing, emotional marketing, inbound marketing) with a Kruskal-Wallis one-way analysis of variance using an alpha criterion of = .05. The omnibus K-W analysis is not significant,