Question
The 'quantified self' trend refers to the practice of using mobile technology to: a. Track effectiveness of a mobile campaign b. Launch augmented reality communications.
The 'quantified self' trend refers to the practice of using mobile technology to: a. Track effectiveness of a mobile campaign b. Launch augmented reality communications. c. Combine digital and real world data. d. Measure personal analytics.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
