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The quantitative analysis approach requires a . mathematical expressions for the relationships. b . a relatively uncomplicated problem. c . the manager's prior experience with
The quantitative analysis approach requires
a mathematical expressions for the relationships.
b a relatively uncomplicated problem.
c the manager's prior experience with a similar problem.
d All of these are correct.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
