the question: 1. What is marketing? 2. Explain the importance of understanding customer or market place. 3. What do CRM refer to? And aim of CRM in marketing. 4. What does the term product positioning refer to? 5. Explain the theory Maslow's need of consumer. 6. What are the difference between mass and niche marketing? Give one example of each product/service that considered as mass and as niche. 7. Please explain how companies find and development new product idea? 8. A. What is segmentation? And why do marketer need to do segmentation? B. Briefly explain the 4 basic of segmentation. 9. A. Define the consumer market B. Describe and explain the 4 majors set of factors that influence consumers buyer behavior? True or false question: 1. True/false : marketing plan may be prepare by companies to cover both their major public as well as their customer markets. 2. True/false : the term " Marketing intermediaries" does not include physical distribution firms. 3. The company that really understand how consumers will respond to different product features, prices and advertising has a great advantages over its competitors. 4. True/false: lifestyle represent a person's personal activities, interest and opinion. 5. Competitors are not a good sources for new product idea. 6. Coca Cola has a variety of product, in it portfolio including diet drink, water, sport drink and energy drink, as such Coca Cola is follow a differentiated market coverage strategy. 7. True/false: concentrate marketing is equal to niche marketing. 8. True/false: When one company serve its customer at 2 or 3 different segment it is using differentiate marketing tactic. 9. True/false: stakeholder refer to owner, customer, employee, suppliers and investor government. 10. True/false: ideas screening help to spot good idea one and drop poor one as soon as possible. It is at 3nd step of new product development process