The question are in the discussion question at the end of the chapters i need answers

to Launch in Fall. Glamour April 1. 2014, www.g Room, 2014, www com; and The Pet Services Industry on cause-related marketing do you Today GOES AFTER GREEN WITH NEW PODS husehold cleaners are gaining popularity, including faster equipment failure and the need to dis- ong recession and decline in the over- pose of it, wasted detergent, and potential contamina- than s of gicategory. In particular, the green laundry tion of the water supply 50 percent annual growth, which, if P&G (Procter and Gamble) has responded to the ould ut sales in this category at $700 mil- problem of excess detergent usage per load with new undry hy 2014. Despite a growing interest in the environ- Tide Pods liquid detergent tabs for the U.S. market. consumers often use too much detergent, which Premeasured tablets and sachets are popular in Europe s numerous negative effects on the environment, but have not yet gained popularity in the United States. ion by 2014 proposed feguitions to that is China advertising that would prohibit cel and well-bkcing of to Denise Lamberston, the foundern Marketing is much more transparent Meanwhile, Coca-Cola prefers a message ing products that they do not use thts more focused on "balance" coasumers, It is essential in helping to maintain energy agency halance the balance betweem "calories in" and "calo- ries out" for overall fitness and health. agency, which specializes in celbiher ily conumens.If s essentia in helping to mi t quently illustrated than with celeb uidat be and none of its internet and social media. This cou eyonce Knowles (known as simply "Beyonce ) imagewying that dinkc is pne s sige who is popular among young people. She a celebrity. if you sign on to endoty music video called "Move Your Body" that featured her uning in a school cafeteria with children and eatingconsuming that drink and partnered with Pepsi in a $50 million promotion dea Because access to images of you Pticipated in the Let's Move! Campaign by creating a better drink that beverage and like the consumer will call you out in the not being authentic. Blogs editorial follow a spit secoed an apple. Only two years later, critics noticed that she graphed and available immediu thtdrn quickly the story changes The CSPI issued an open letter to Beyonc criticizing this move. Neither Beyonc nor her representatives answered CSPI is w Before partnering with a celebrity to uct, there are several legal measures that oro, endonsc a p health, talent, fitness.can have in place to reduce the risk. Firs ea Your image is one of success, fitness and glamour. But by lending your to PepsiCo, you are associaning those positive ath-ments with third parties and the celebrity shola ohe butes with a product that is quite name and image ment should not legally violate anyp ments with other competingorganizations for p. hensible behavior. The werdin ty literally sickening that he or she will not enter into any subseq Another celebrity who is drawing fire for soda of time. Second, there should be amr associations is Joined Mrs. Obama at an elementary school to lead nal or morally repre retired NBA star Shaquille O'Neal. He would allow the agreement to be term of children in aerobic exercises. He was officially there in this clause should be very specific in order to avo the capacity of a Reebok representative, but was still ambiguity or post facto disagreement between celet-i involved with the Let's Move! Campaign. Not long ties and organizations about what behaviors quli after, Mr. O'Neal launched his own line of sodas, Soda Finally, the agreement should ensure that eltr Shaq Cream Soda drinks with AriZona Beverages. The endorsements on social media are compliant with je sodas, which contain 270 empty calories each, even eral regulations. For example, endorsement tvee feature Mr. O'Neal's face prominently on the packag- should use hashtags that clearly identify them as ing. According to Mr. Jacobson at CSPI sored content, such as #ad or sponsored. celebrity endorsements Ultimately, an ongoing debate exists as to wheher Clearly. Shag knows better. He has said he avoids soda himself, and worries about obesity and diabetes are even effective. A study by and worries about obesity and diabetes. Experian Marketing Services showed that 43 percent of But he's now using his name, face and reputation to viewers are less likely to buy products that have make those health problems even bigger. It's shameful rity endorsements, unless the celebrity is an expent Other athletes who have participated in the Let's poorer performance than those without celebrities li ed Double Stuff Oreos and Dunkin' Donuts and unlikely for the celebrity to actually use. F hypocrisy, presumably motivated by money the area. Ace Metrix, an advertising analytics ageny reported that television ads that contain celebrities huve gn have also endorsed other nonsoda, worst-performing advertisements were t unhealthful food choices. For example, Eli Manning a celebrity endorsed a product ose in wbict perceived s David Beckham promoted Burger King that was Experts warn that in order to avoid criticisms of celebrity endorsements are a risk th hypocrisy, celebrities should endorse products and ideas pay off. Margaret Campbell, of Colorado that they actually believe in and use in reality. In fact, Boulder's Leeds School of Business, sand 2014 article in the journal Social Influence rep to Launch in Fall. Glamour April 1. 2014, www.g Room, 2014, www com; and The Pet Services Industry on cause-related marketing do you Today GOES AFTER GREEN WITH NEW PODS husehold cleaners are gaining popularity, including faster equipment failure and the need to dis- ong recession and decline in the over- pose of it, wasted detergent, and potential contamina- than s of gicategory. In particular, the green laundry tion of the water supply 50 percent annual growth, which, if P&G (Procter and Gamble) has responded to the ould ut sales in this category at $700 mil- problem of excess detergent usage per load with new undry hy 2014. Despite a growing interest in the environ- Tide Pods liquid detergent tabs for the U.S. market. consumers often use too much detergent, which Premeasured tablets and sachets are popular in Europe s numerous negative effects on the environment, but have not yet gained popularity in the United States. ion by 2014 proposed feguitions to that is China advertising that would prohibit cel and well-bkcing of to Denise Lamberston, the foundern Marketing is much more transparent Meanwhile, Coca-Cola prefers a message ing products that they do not use thts more focused on "balance" coasumers, It is essential in helping to maintain energy agency halance the balance betweem "calories in" and "calo- ries out" for overall fitness and health. agency, which specializes in celbiher ily conumens.If s essentia in helping to mi t quently illustrated than with celeb uidat be and none of its internet and social media. This cou eyonce Knowles (known as simply "Beyonce ) imagewying that dinkc is pne s sige who is popular among young people. She a celebrity. if you sign on to endoty music video called "Move Your Body" that featured her uning in a school cafeteria with children and eatingconsuming that drink and partnered with Pepsi in a $50 million promotion dea Because access to images of you Pticipated in the Let's Move! Campaign by creating a better drink that beverage and like the consumer will call you out in the not being authentic. Blogs editorial follow a spit secoed an apple. Only two years later, critics noticed that she graphed and available immediu thtdrn quickly the story changes The CSPI issued an open letter to Beyonc criticizing this move. Neither Beyonc nor her representatives answered CSPI is w Before partnering with a celebrity to uct, there are several legal measures that oro, endonsc a p health, talent, fitness.can have in place to reduce the risk. Firs ea Your image is one of success, fitness and glamour. But by lending your to PepsiCo, you are associaning those positive ath-ments with third parties and the celebrity shola ohe butes with a product that is quite name and image ment should not legally violate anyp ments with other competingorganizations for p. hensible behavior. The werdin ty literally sickening that he or she will not enter into any subseq Another celebrity who is drawing fire for soda of time. Second, there should be amr associations is Joined Mrs. Obama at an elementary school to lead nal or morally repre retired NBA star Shaquille O'Neal. He would allow the agreement to be term of children in aerobic exercises. He was officially there in this clause should be very specific in order to avo the capacity of a Reebok representative, but was still ambiguity or post facto disagreement between celet-i involved with the Let's Move! Campaign. Not long ties and organizations about what behaviors quli after, Mr. O'Neal launched his own line of sodas, Soda Finally, the agreement should ensure that eltr Shaq Cream Soda drinks with AriZona Beverages. The endorsements on social media are compliant with je sodas, which contain 270 empty calories each, even eral regulations. For example, endorsement tvee feature Mr. O'Neal's face prominently on the packag- should use hashtags that clearly identify them as ing. According to Mr. Jacobson at CSPI sored content, such as #ad or sponsored. celebrity endorsements Ultimately, an ongoing debate exists as to wheher Clearly. Shag knows better. He has said he avoids soda himself, and worries about obesity and diabetes are even effective. A study by and worries about obesity and diabetes. Experian Marketing Services showed that 43 percent of But he's now using his name, face and reputation to viewers are less likely to buy products that have make those health problems even bigger. It's shameful rity endorsements, unless the celebrity is an expent Other athletes who have participated in the Let's poorer performance than those without celebrities li ed Double Stuff Oreos and Dunkin' Donuts and unlikely for the celebrity to actually use. F hypocrisy, presumably motivated by money the area. Ace Metrix, an advertising analytics ageny reported that television ads that contain celebrities huve gn have also endorsed other nonsoda, worst-performing advertisements were t unhealthful food choices. For example, Eli Manning a celebrity endorsed a product ose in wbict perceived s David Beckham promoted Burger King that was Experts warn that in order to avoid criticisms of celebrity endorsements are a risk th hypocrisy, celebrities should endorse products and ideas pay off. Margaret Campbell, of Colorado that they actually believe in and use in reality. In fact, Boulder's Leeds School of Business, sand 2014 article in the journal Social Influence rep