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The question asks, Unikk sells its stylish fake-fur overcoats for $475 each, and acquires them for a variable cost of $284 each. Unikk expects its
The question asks, "Unikk sells its stylish fake-fur overcoats for $475 each, and acquires them for a variable cost of $284 each. Unikk expects its variable costs to drop by $20 per coat, and so the company plans to cut its selling price by $35. At the current price, elasticity of demand is 2.8. How much must quantity demanded change so that Unikk's total contribution on these coats is unchanged, despite the changes in selling price and variable cost?" Which tool should you use to answer this question, and why? Elasticity, because you need to know how demand will change Neither tool, because there isn't enough information. Percent profit breakeven, because the question includes cost data Percent profit breakeven, because this is exactly what that metric tells you
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