The question information:
The question:
Mini Case: Using a CRM System to Assess Marketing Impact The national retailer is interested in finding out if it can improve the value of its loyalty card holding customers. The marketer decided to run an experiment to evaluate two new potential marketing strategies: "Heavy Promotion" \& "VIP Status." The company also kept performing standard CRM practice to some customers. The company ran the experiment for six months, and then compared the results to the previous six months of befion Your key task is to assess the impact of the experiment. To do this, it is necessary to calculate the effect size of the experimental effect. Click the icon to view the description of the company and a detailed explanation of each CRM strategy. Click the icon to view an explanation for how to calculate the experimental effect size. Click the icon to view a description of all metrics reported and the summarizing tables. Calculate the experimental effect size. (Round to the nearest dollar.) Customer Metrics for 6-months PRIOR to Experiment \begin{tabular}{lccccc} \hline Experimental Group & Avg. \# Purchases & Avg. Sale (\$) Per Purchase & Avg. Total Margin (\$) Per Purchase & Promotion Redemption Rate & Avg. (\$) Redeemed via Promotion Redemption \\ \hline Control Group & 3 & $29 & $12 & 2.8% & $14 \\ "Heavy Promotion" & 3 & $29 & $12 & 2.8% & $14 \\ "VIP Status" & 3 & $29 & $12 & 2.8% & $14 \\ \hline \end{tabular} Customer Metrics for 6 -months DURING Experiment \begin{tabular}{lccccc} \hline \multicolumn{1}{c}{ Experimental Group } & Avg. \# Purchases & Avg. Sale (\$) Per Purchase & Avg. Total Margin (\$) Per Purchase & Promotion Redemption Rate & Avg. (\$) Redeemed via Promotion Redemption \\ \hline Control Group & 2 & $32 & $16 & 2.6% & $15 \\ "Heavy Promotion" & 5 & $49 & $8 & 5.1% & $17 \\ "VIP Status" & 2 & $20 & $12 & 1.2% & $9 \\ \hline \end{tabular} Calculate the experimental effect size. (Round to the nearest dollar.) Mini Case: Using a CRM System to Assess Marketing Impact The national retailer is interested in finding out if it can improve the value of its loyalty card holding customers. The marketer decided to run an experiment to evaluate two new potential marketing strategies: "Heavy Promotion" \& "VIP Status." The company also kept performing standard CRM practice to some customers. The company ran the experiment for six months, and then compared the results to the previous six months of befion Your key task is to assess the impact of the experiment. To do this, it is necessary to calculate the effect size of the experimental effect. Click the icon to view the description of the company and a detailed explanation of each CRM strategy. Click the icon to view an explanation for how to calculate the experimental effect size. Click the icon to view a description of all metrics reported and the summarizing tables. Calculate the experimental effect size. (Round to the nearest dollar.) Customer Metrics for 6-months PRIOR to Experiment \begin{tabular}{lccccc} \hline Experimental Group & Avg. \# Purchases & Avg. Sale (\$) Per Purchase & Avg. Total Margin (\$) Per Purchase & Promotion Redemption Rate & Avg. (\$) Redeemed via Promotion Redemption \\ \hline Control Group & 3 & $29 & $12 & 2.8% & $14 \\ "Heavy Promotion" & 3 & $29 & $12 & 2.8% & $14 \\ "VIP Status" & 3 & $29 & $12 & 2.8% & $14 \\ \hline \end{tabular} Customer Metrics for 6 -months DURING Experiment \begin{tabular}{lccccc} \hline \multicolumn{1}{c}{ Experimental Group } & Avg. \# Purchases & Avg. Sale (\$) Per Purchase & Avg. Total Margin (\$) Per Purchase & Promotion Redemption Rate & Avg. (\$) Redeemed via Promotion Redemption \\ \hline Control Group & 2 & $32 & $16 & 2.6% & $15 \\ "Heavy Promotion" & 5 & $49 & $8 & 5.1% & $17 \\ "VIP Status" & 2 & $20 & $12 & 1.2% & $9 \\ \hline \end{tabular} Calculate the experimental effect size. (Round to the nearest dollar.)
