the question that needs to be answered is as follows: Analyse the factors that contributed to the auccessful relaunch of Tidal into the conpetitive music streaming market. (9 marks)

$300m I. 23.0m 3.5m E3.0m 23.0m Choprody Spotify MUSIC PANDORA master TIDAL Source: Static Tidal One year ago today, Jay Z assembled some of the world's most famous music artists in New York to announce the relaunch of Tidal, the music streaming service he had acquired a few weeks earlier Tidal, backed by industry heavyweights such as Madonna, Kanye West, Coldplay and Beyonce, set out to "re-establish the value of music and change the course of music history It wasn't unti earter this year though that Tidal really started making waves. In late January, Rihanna premiered her new album "Anti" exclusively on Tidal - abelt to limited success. However it was Kanye West who really gave Ticar a long-awaited boost in subscriptions. The long-time Jay Z confident released his highly anticipated album 'The Life of Pablo exclusively on Tical and made a point in saying that it would never be available anywhere else. West's album undoubtedly convinced many fans to subscribe to Tidal (the album was streamed 250 million times in its first ten days), but it remains unclear how many of them stuck with the service after the free trial period expired. 01.3 Analyse the factors that contributed to the successful relaunch of Tidal into the competitive music streaming market (9 marks)