The questions below are answered, but some need to be corrected

Research market conditions (Question 2): market share is not calculated by area (downtown) it is calculated on a city/country level - so you need to be more realistic about it (100% is not correct) competitors could be online selling in your area - or near by areas

Review any previous marketing plans and marketing performance, where possible (Question 3):reviewing previous performance would include your marketing mix review - how is the product, price, etc, have been performing so far?

organisational structure, products and services and strategic and marketing objectives (Question 1): organisation structure is missing - more details on what you're offerings

Questions

_....._. .... \"v. .. Q1. The Dog House is a pet store that specializes in dogs. We sell a variety of dog food, toys, and accessories. Our current strategic goals are to increase our online presence and to expand our bricksandsmortar store into a larger location. Our current marketing objectives are to increase our social media following and to increase our online sales. The Dog House was founded in 2020 by dog lovers who saw a need for a pet store that was dedicated to dogs. We have a passion for dogs and want to provide the best possible products and services for them. We currently have a brickandmortar store in the town of Dogtown, but we are looking to expand to a larger location. We are also looking to increase our online presence, as we believe that this will allow us to reach a wider audience. Our current marketing objectives are to increase our social media following and to increase our online sales. We believe that these objectives will help us to achieve our goal of expanding our business. We are constantly striving to provide the best possible products and services for our customers, and we believe that our marketing objectives will help us to reach even more dog lovers. The Dog House is a pet store that specializes in dogs. We sell a variety of dog food, toys, and accessories. We are located in the town of Dogtown, and we are the only pet store in the town. We have a good reputation among consumers, and we are known for our friendly staff and wide selection of products. We currently have a market share of 100%, as we are the only pet store in the town. We are the only pet store in Dogtown, so we have a 100% market share. However, we are aware that there are other pet stores in the surrounding area We believe that our competitive advantage is our dedication to dogs. We are passionate about dogs and want to provide the best possible products and services for them. We are also known for our friendly staff and wide selection of products. We believe that our market share will continue to increase as we expand our business and reach more dog lovers. We are constantly striving to provide the best possible products and services for our customers, and we believe that our dedication to dogs will help us to achieve our goal of becoming the leading pet store in the area. Q3. The Dog House is a pet store that specializes in dogs. We sell a variety of dog food, toys, and accessories. We are located in the town of Dogtown, and we are the only pet store in the town. We have a good reputation among consumers, and we are known for our friendly staff and wide selection of products. We currently have a market share of 100%, as we are the only pet store in the town. We do not have any previous marketing plans or marketing reports available. However, we do have sales information that is available. This information is useful for the marketing plan as it will help us to assess our current marketing efforts and see what is working and what is not. This information will also help us to set realistic goals and objectives for the future. The sales information that we have available is accurate and uptodate. It is helpful in determining what marketing strategies are working and which ones are not. We can use this information to finertune our marketing efforts and make sure that we are using our resources in the most effective way possible. The sales information is just one piece of the puzzle when it comes to writing a marketing plan. However, it is a very important piece, and we believe that it will be very helpful in ensuring that our marketing plan is successful. ( Marketing plan ) Q1. Provide the following business information: - Name and description of the business - Organisational structure of the Business (Organisational chart) - Brief description of key products and/or services - Current strategic goals (at least 2) - Current marketing objectives (at least 2) Q2. Research the current market conditions of the business, and provide information in relation to: - Business positioning against competitors - Business reputation among consumers - Any additional market information relevant to the business such as: market share, market experience etc. Q3. Review any previous marketing plans, marketing reports or sales information available for the business you chose and answer the questions that follow: (You may be required to ask for this information if it is not available on their website) - Assess the accuracy and currency of this information. - Would this available information be useful for the marketing plan you intend to write? - Explain what marketing performance information you have access to, and why this information is useful for the marketing plan