The questions below pertain to the 'Amazon's e-reader Kindle' 1.List the external environmental factors that might influence Amazon's business strategy. From among the factors listed by you, identify two of the more important factors and discuss how Atlassian might respond to those factors. 2. Use an internal resources analysis framework to comment on Amazon's source of competitive advantage. 3. Why do incumbent industry leaders get disrupted? What actions might Amazon take to pre-empt getting disrupted by new entrants in the industry? 4. Analyse the various stakeholder interests and the pressures that Amazon must cope with to succeed as a business. 5.Jeff Bezos might have made a mistake in failing to realise that eventually tablets and mobile phones had the potential to cannibalise e-Readers. Comment