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the quiz Question 4 8 pts Dukes, Inc., sells three products and uses two marketing instruments - advertising and selling - to stimulate demand for

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the quiz Question 4 8 pts Dukes, Inc., sells three products and uses two marketing instruments - advertising and selling - to stimulate demand for these products. The three products do not interact, i.e. the price, cost, and demand associated with one product will not affect those of the other products. The company must determine how to allocate their selling and advertising resources to each of the products in the coming quarter to maximize profit. Dukes has budgeted $25,000 for advertising and has allotted a total of 5,000 hours of labor to selling for the quarter. Based on past data and managerial judgment, Dukes has estimated that a dollar of advertising will yield $8 profit when spent on product 1, $12 when spent on product 2, and $15 when spent of product 3. Management has likewise estimated the productivity of personal selling. An hour of personal selling devoted to products 1 and 3 will generate a profit of $25, and an hour devoted to product 2 will generate a profit of $45. Define the appropriate decision variables for this problem. For full credit, your description MUST be clear and complete. DO NOT formulate the LP model! B 1 0 A AI = = = 7 [ x x = = - 27 GK 12pt Paragraph

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