Question
The Rashid Port in Dubai is implementing its Social Marketing Program to strengthen the brand image. Analyze the strengths and weaknesses of the 4 types
The Rashid Port in Dubai is implementing its Social Marketing Program to strengthen the brand image. Analyze the strengths and weaknesses of the 4 types of campaigns that could be adopted by the Rashid Port.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
