Question
The rate card for a magazine mentioned that the one-time cost for a full-page black-and-white ad was $930. The magazine had a total circulation of
The rate card for a magazine mentioned that the one-time cost for a full-page black-and-white ad was $930. The magazine had a total circulation of 15,000. Calculate the magazine's cost per thousand (CPM).
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Financial management theory and practice
Authors: Eugene F. Brigham and Michael C. Ehrhardt
13th edition
1439078106, 111197375X, 9781439078105, 9781111973759, 978-1439078099
