The R\&D people at The Coca-Cola Company have developed a new coffee drink. Management is asking you for a marketing plan to launch it. According to Coca-Cola, "The product that has given the world its bestknown taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola , and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced 'excellent' and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once 'Delicious and Refreshing,' a theme that continues to echo today wherever Coca-Cola is enjoyed." 6. Below are four questions and sets of answers from a questionnaire about consumers' recent experiences with bottled coffee drinks. Is each well formulated? If not, what is the error? You will receive no credit for anything written in a box or for correcting any error. a. Do you drink bottled coffee drinks at home? Yes No b. Do you believe that coffee drinks are tasty and refreshing? Yes No c. Would you switch brands of coffee drink if the price of your current brand increased by $1.00 per 10 -oz. bottle? Yes No d. Do you believe that the FDA is overly cautious when they recommend no more than 400 milligrams of caffeine per day? Yes No