1. The reading entitled, "Segmentation and Targeting," lists the characteristics of a genuine opportunity, explores where to look for such opportunities, and defines the process of evaluating them--all essential steps to establishing profitable new ventures. Use the principles in this article to assess the situation in the "Optical Distortion" (OD) case. Define the segments and opportunities as you see them and explain how OD can win by pursuing a strategy of segmentation and targeting.