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The reason why addressable set - top boxes ( like cable TV converters, Roku, or AppleTV devices ) are very valuable to broadcasters is primarily

The reason why "addressable set

-

top boxes"

(

like cable TV converters, Roku, or AppleTV devices

)

are very valuable to broadcasters is primarily because they enable

Ad Customization

Social Network Analysis

Mass

-

marketing

Ad Tracing

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