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The recent trend of corporations increasingly demonstrates a commitment to the interaction of profit-maximizing behavior and non-economic concerns. Why have these corporations started to
The recent trend of corporations increasingly demonstrates a commitment to the interaction of profit-maximizing behavior and non-economic concerns. Why have these corporations started to focus on these non-economic concerns?
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A Corporations have increasingly focused on noneconomic concerns for several reasons Consumer Expectations and Preferences Modern consumers are becomi...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
