Question
The references Eli Lilly in India: Rethinking the Joint Venture Strategy - pages 552-566 in the Transnational Management Book. I have to develop a 4
The references "Eli Lilly in India: Rethinking the Joint Venture Strategy" - pages 552-566 in the Transnational Management Book.
I have to develop a 4 page double spaced paper that answers the following questions:
Did Eli Lilly pursue the right strategy to enter the Indian market? In answering this question, specifically address the following questions:
Was the country choice appropriate?
Suppose there was no regulatory requirement in 1993, would you have still chosen partnership?
Was the partner choice appropriate?
Was the JV structure appropriate?
Carefully consider the evolution of the joint venture. Evaluate the three successive IJV leaders. Identify the unique challenges faced by each leader.
How would you assess the overall performance of the JV? What did the partners learn from the IJV?
What actions would you recommend regarding the Ranbaxy partnership? What are the implications of your recommendation? How would you implement this?
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