Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 925,000 | $ 266,000 | $ 407,000 | $ 252,000 |
Variable manufacturing and selling expenses | 475,000 | 111,000 | 205,000 | 159,000 |
Contribution margin | 450,000 | 155,000 | 202,000 | 93,000 |
Fixed expenses: | ||||
Advertising, traceable | 70,500 | 8,900 | 40,700 | 20,900 |
Depreciation of special equipment | 43,800 | 20,900 | 7,400 | 15,500 |
Salaries of product-line managers | 115,300 | 40,300 | 38,100 | 36,900 |
Allocated common fixed expenses* | 185,000 | 53,200 | 81,400 | 50,400 |
Total fixed expenses | 414,600 | 123,300 | 167,600 | 123,700 |
Net operating income (loss) | $ 35,400 | $ 31,700 | $ 34,400 | $ (30,700) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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