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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the

The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:

Total Dirt Bikes Mountain Bikes Racing Bikes
Sales $ 928,000 $ 266,000 $ 406,000 $ 256,000
Variable manufacturing and selling expenses 464,000 114,000 198,000 152,000
Contribution margin 464,000 152,000 208,000 104,000
Fixed expenses:
Advertising, traceable 70,100 8,900 40,700 20,500
Depreciation of special equipment 43,800 20,800 7,200 15,800
Salaries of product-line managers 115,900 40,800 38,100 37,000
Allocated common fixed expenses* 185,600 53,200 81,200 51,200
Total fixed expenses 415,400 123,700 167,200 124,500
Net operating income (loss) $ 48,600 $ 28,300 $ 40,800 $ (20,500)

*Allocated on the basis of sales dollars.

Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.

Required:

1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?

2. Should the production and sale of racing bikes be discontinued?

3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.

Totals Dirt Bikes Mountain Bikes Racing Bikes
Sales
Variable manufacturing and selling expenses
Contribution margin (loss) 0 0 0 0
Traceable fixed expenses:
Advertising, traceable
Depreciation of special equipment
Common fixed expenses
Total traceable fixed expenses 0 0 0 0
Product line segment margin (loss) 0 $0 $0 $0
Salaries of the product line managers
Net operating income (loss) $0

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