Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 916,000 | $ 262,000 | $ 402,000 | $ 252,000 |
Variable manufacturing and selling expenses | 464,000 | 112,000 | 200,000 | 152,000 |
Contribution margin | 452,000 | 150,000 | 202,000 | 100,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,600 | 8,200 | 40,700 | 20,700 |
Depreciation of special equipment | 43,600 | 20,500 | 7,700 | 15,400 |
Salaries of product-line managers | 113,600 | 40,300 | 38,100 | 35,200 |
Allocated common fixed expenses* | 183,200 | 52,400 | 80,400 | 50,400 |
Total fixed expenses | 410,000 | 121,400 | 166,900 | 121,700 |
Net operating income (loss) | $ 42,000 | $ 28,600 | $ 35,100 | $ (21,700) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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