Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 916,000 | $ | 262,000 | $ | 403,000 | $ | 251,000 | ||||
Variable manufacturing and selling expenses | 472,000 | 111,000 | 202,000 | 159,000 | ||||||||
Contribution margin | 444,000 | 151,000 | 201,000 | 92,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,800 | 8,700 | 40,800 | 20,300 | ||||||||
Depreciation of special equipment | 44,000 | 20,500 | 7,500 | 16,000 | ||||||||
Salaries of product-line managers | 114,200 | 41,000 | 38,100 | 35,100 | ||||||||
Allocated common fixed expenses* | 183,200 | 52,400 | 80,600 | 50,200 | ||||||||
Total fixed expenses | 411,200 | 122,600 | 167,000 | 121,600 | ||||||||
Net operating income (loss) | $ | 32,800 | $ | 28,400 | $ | 34,000 | $ | (29,600) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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