Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 914,000 | $ 263,000 | $ 401,000 | $ 250,000 |
Variable manufacturing and selling expenses | 481,000 | 116,000 | 207,000 | 158,000 |
Contribution margin | 433,000 | 147,000 | 194,000 | 92,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,500 | 9,000 | 40,100 | 20,400 |
Depreciation of special equipment | 43,900 | 20,400 | 8,000 | 15,500 |
Salaries of product-line managers | 114,600 | 40,700 | 38,100 | 35,800 |
Allocated common fixed expenses* | 182,800 | 52,600 | 80,200 | 50,000 |
Total fixed expenses | 410,800 | 122,700 | 166,400 | 121,700 |
Net operating income (loss) | $ 22,200 | $ 24,300 | $ 27,600 | $ (29,700) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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