Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 924,000 | $ 262,000 | $ 406,000 | $ 256,000 |
Variable manufacturing and selling expenses | 468,000 | 116,000 | 199,000 | 153,000 |
Contribution margin | 456,000 | 146,000 | 207,000 | 103,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,200 | 8,700 | 40,300 | 20,200 |
Depreciation of special equipment | 44,400 | 20,700 | 8,000 | 15,700 |
Salaries of product-line managers | 115,500 | 40,900 | 38,100 | 36,500 |
Allocated common fixed expenses* | 184,800 | 52,400 | 81,200 | 51,200 |
Total fixed expenses | 413,900 | 122,700 | 167,600 | 123,600 |
Net operating income (loss) | $ 42,100 | $ 23,300 | $ 39,400 | $ (20,600) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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