Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 923,000 | $ | 265,000 | $ | 403,000 | $ | 255,000 | ||||
Variable manufacturing and selling expenses | 476,000 | 118,000 | 201,000 | 157,000 | ||||||||
Contribution margin | 447,000 | 147,000 | 202,000 | 98,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,100 | 8,700 | 40,200 | 20,200 | ||||||||
Depreciation of special equipment | 43,800 | 20,700 | 7,200 | 15,900 | ||||||||
Salaries of product-line managers | 115,300 | 40,900 | 38,900 | 35,500 | ||||||||
Allocated common fixed expenses* | 184,600 | 53,000 | 80,600 | 51,000 | ||||||||
Total fixed expenses | 412,800 | 123,300 | 166,900 | 122,600 | ||||||||
Net operating income (loss) | $ | 34,200 | $ | 23,700 | $ | 35,100 | $ | (24,600) | ||||
*Allocated on the basis of sales dollars
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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