Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 918,000 | $ 261,000 | $ 402,000 | $ 255,000 |
Variable manufacturing and selling expenses | 472,000 | 112,000 | 207,000 | 153,000 |
Contribution margin | 446,000 | 149,000 | 195,000 | 102,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,900 | 8,500 | 40,600 | 20,800 |
Depreciation of special equipment | 43,700 | 20,500 | 7,500 | 15,700 |
Salaries of product-line managers | 115,600 | 40,600 | 38,800 | 36,200 |
Allocated common fixed expenses* | 183,600 | 52,200 | 80,400 | 51,000 |
Total fixed expenses | 412,800 | 121,800 | 167,300 | 123,700 |
Net operating income (loss) | $ 33,200 | $ 27,200 | $ 27,700 | $ (21,700) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
Contribution margin (loss)Traceable fixed expenses:Total traceable fixed expensesProduct line segment margin (loss)Net operating income (loss)
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- Required 2
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