Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 926,000 | $ 267,000 | $ 402,000 | $ 257,000 |
Variable manufacturing and selling expenses | 483,000 | 119,000 | 205,000 | 159,000 |
Contribution margin | 443,000 | 148,000 | 197,000 | 98,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,400 | 8,300 | 40,300 | 20,800 |
Depreciation of special equipment | 43,700 | 20,700 | 7,200 | 15,800 |
Salaries of product-line managers | 115,600 | 40,700 | 39,000 | 35,900 |
Allocated common fixed expenses* | 185,200 | 53,400 | 80,400 | 51,400 |
Total fixed expenses | 413,900 | 123,100 | 166,900 | 123,900 |
Net operating income (loss) | $ 29,100 | $ 24,900 | $ 30,100 | $ (25,900) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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