Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 929,000 | $ | 266,000 | $ | 404,000 | $ | 259,000 | ||||
Variable manufacturing and selling expenses | 475,000 | 111,000 | 206,000 | 158,000 | ||||||||
Contribution margin | 454,000 | 155,000 | 198,000 | 101,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,500 | 8,400 | 40,200 | 20,900 | ||||||||
Depreciation of special equipment | 43,900 | 20,600 | 7,900 | 15,400 | ||||||||
Salaries of product-line managers | 114,700 | 40,700 | 38,400 | 35,600 | ||||||||
Allocated common fixed expenses* | 185,800 | 53,200 | 80,800 | 51,800 | ||||||||
Total fixed expenses | 413,900 | 122,900 | 167,300 | 123,700 | ||||||||
Net operating income (loss) | $ | 40,100 | $ | 32,100 | $ | 30,700 | $ | (22,700) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial (disadvantage) per quarter of discontinuing the Racing Bikes?
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