Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 932,000 | $ | 269,000 | $ | 406,000 | $ | 257,000 | ||||
Variable manufacturing and selling expenses | 481,000 | 117,000 | 210,000 | 154,000 | ||||||||
Contribution margin | 451,000 | 152,000 | 196,000 | 103,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,700 | 8,900 | 40,900 | 20,900 | ||||||||
Depreciation of special equipment | 44,300 | 20,800 | 7,600 | 15,900 | ||||||||
Salaries of product-line managers | 115,000 | 40,100 | 38,400 | 36,500 | ||||||||
Allocated common fixed expenses* | 186,400 | 53,800 | 81,200 | 51,400 | ||||||||
Total fixed expenses | 416,400 | 123,600 | 168,100 | 124,700 | ||||||||
Net operating income (loss) | $ | 34,600 | $ | 28,400 | $ | 27,900 | $ | (21,700) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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