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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: |
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||
Sales | $ | 924,000 | $ | 270,000 | $ | 403,000 | $ | 251,000 |
Variable manufacturing and selling expenses | 476,000 | 120,000 | 196,000 | 160,000 | ||||
Contribution margin | 448,000 | 150,000 | 207,000 | 91,000 | ||||
Fixed expenses: | ||||||||
Advertising, traceable | 69,000 | 8,100 | 40,300 | 20,600 | ||||
Depreciation of special equipment | 43,500 | 20,500 | 7,700 | 15,300 | ||||
Salaries of product-line managers | 114,400 | 40,300 | 38,800 | 35,300 | ||||
Allocated common fixed expenses* | 184,800 | 54,000 | 80,600 | 50,200 | ||||
Total fixed expenses | 411,700 | 122,900 | 167,400 | 121,400 | ||||
Net operating income (loss) | $ | 36,300 | $ | 27,100 | $ | 39,600 | $ | (30,400) |
*Allocated on the basis of sales dollars. |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. |
Required: |
1a. | What is the impact on net operating income by discontinuing racing bikes |
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