Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 933,000 | $ | 265,000 | $ | 408,000 | $ | 260,000 | ||||
Variable manufacturing and selling expenses | 464,000 | 115,000 | 190,000 | 159,000 | ||||||||
Contribution margin | 469,000 | 150,000 | 218,000 | 101,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,700 | 8,500 | 40,600 | 20,600 | ||||||||
Depreciation of special equipment | 43,300 | 20,600 | 7,300 | 15,400 | ||||||||
Salaries of product-line managers | 115,400 | 40,600 | 38,600 | 36,200 | ||||||||
Allocated common fixed expenses* | 186,600 | 53,000 | 81,600 | 52,000 | ||||||||
Total fixed expenses | 415,000 | 122,700 | 168,100 | 124,200 | ||||||||
Net operating income (loss) | $ | 54,000 | $ | 27,300 | $ | 49,900 | $ | (23,200) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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