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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 927,000 | $ 269,000 | $ 405,000 | $ 253,000 |
Variable manufacturing and selling expenses | 478,000 | 110,000 | 208,000 | 160,000 |
Contribution margin | 449,000 | 159,000 | 197,000 | 93,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,800 | 8,500 | 40,300 | 21,000 |
Depreciation of special equipment | 44,300 | 20,800 | 7,600 | 15,900 |
Salaries of product-line managers | 115,200 | 40,300 | 38,500 | 36,400 |
Allocated common fixed expenses*Footnote asterisk | 185,400 | 53,800 | 81,000 | 50,600 |
Total fixed expenses | 414,700 | 123,400 | 167,400 | 123,900 |
Net operating income (loss) | $ 34,300 | $ 35,600 | $ 29,600 | $ (30,900) |
*Footnote asteriskAllocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
- What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
- Should the production and sale of racing bikes be discontinued?
- Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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