Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 930,000 | $ 269,000 | $ 406,000 | $ 255,000 |
Variable manufacturing and selling expenses | 464,000 | 113,000 | 191,000 | 160,000 |
Contribution margin | 466,000 | 156,000 | 215,000 | 95,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,400 | 8,200 | 40,600 | 20,600 |
Depreciation of special equipment | 43,400 | 20,600 | 7,600 | 15,200 |
Salaries of product-line managers | 115,000 | 40,100 | 38,600 | 36,300 |
Allocated common fixed expenses* | 186,000 | 53,800 | 81,200 | 51,000 |
Total fixed expenses | 413,800 | 122,700 | 168,000 | 123,100 |
Net operating income (loss) | $ 52,200 | $ 33,300 | $ 47,000 | $ (28,100) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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