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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 920,000 | $ | 264,000 | $ | 401,000 | $ | 255,000 | ||||
Variable manufacturing and selling expenses | 475,000 | 119,000 | 201,000 | 155,000 | ||||||||
Contribution margin | 445,000 | 145,000 | 200,000 | 100,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 68,800 | 8,100 | 40,400 | 20,300 | ||||||||
Depreciation of special equipment | 44,400 | 20,700 | 7,800 | 15,900 | ||||||||
Salaries of product-line managers | 115,300 | 40,700 | 38,600 | 36,000 | ||||||||
Allocated common fixed expenses | 184,000 | 52,800 | 80,200 | 51,000 | ||||||||
Total fixed expenses | 412,500 | 122,300 | 167,000 | 123,200 | ||||||||
Net operating income (loss) | $ | 32,500 | $ | 22,700 | $ | 33,000 | $ | (23,200) |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required: 1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
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