Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 922,000 | $ 263,000 | $ 404,000 | $ 255,000 |
Variable manufacturing and selling expenses | 472,000 | 111,000 | 204,000 | 157,000 |
Contribution margin | 450,000 | 152,000 | 200,000 | 98,000 |
Fixed expenses: | ||||
Advertising, traceable | 70,000 | 8,200 | 40,900 | 20,900 |
Depreciation of special equipment | 43,500 | 20,700 | 7,300 | 15,500 |
Salaries of product-line managers | 114,100 | 40,100 | 38,100 | 35,900 |
Allocated common fixed expenses* | 184,400 | 52,600 | 80,800 | 51,000 |
Total fixed expenses | 412,000 | 121,600 | 167,100 | 123,300 |
Net operating income (loss) | $ 38,000 | $ 30,400 | $ 32,900 | $ (25,300) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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