The relationship between the MOTs (moments of truth) is complicated, there are two models: one traditional three-step moment model and the new moment metal model (Please see the attached word document).Assume that you work as a marketing consultant, explain how the frameworks like theMOTshelp marketers. If you believe the approach helps, explain how.

Figure 2-1: The traditional 3-step mental model S C C O O Stimulus First Second Moment of Truth Moment of Truth [Shelf] (Experience]Figure 2-2: The new mental model O O O Stimulus ZMOT First Second Moment of Truth Moment of Truth [Experience) Which becomes the next person's ZMOT