The relative risk of a proposed project is best accounted for by which of the following procedures? a. Ignoring risk because project risk cannot be measured accurately. b. Adjusting the discount rate upward if the project is judged to have below-average risk. Adjusting the discount rate upward if the project is judged to have above-average risk. C. d. Reducing the NPV by 10% for risky projects. e. Picking a risk factor equal to the average discount rate