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The repositioning of the Johnnie Walker whiskey brand with the Jane Walker whiskey special promotion may lead to consequences of Multiple Choice brand equity erosion.

The repositioning of the Johnnie Walker whiskey brand with the Jane Walker whiskey special promotion may lead to consequences of

Multiple Choice

brand equity erosion.

customer alienation.

brand extendability.

All of these choices are correct.

brand equity erosion and customer alienation.

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